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Hope, dream and fix it: What agents can learn from 2020 candidates

Jun 24, 2019

President Donald Trump rode to success with a campaign slogan that appealed to our reptilian instincts, according to marketing experts, just as President Barack Obama's "hope" campaign did. Debates will show us whether the current crop of candidates have realized the importance of these key words. How does this apply to your marketing? Find out here.

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Where is your business in the cycle of change?

Jun 24, 2019

The Business Cycle of Change is inevitable in all industries. Companies navigate the five cycles – Disruption, Acceleration, Maturation, Saturation, and Commoditization – at different rates, impacted by internal factors, like leadership alignment, and external factors, like the economy.

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3 essentials of building great technology

Jun 24, 2019

Jerry Modes has built an amazing career on using tech to solve problems and elevate the customer experience. Modes is an IT/data visionary who co-founded two wildly successful startups: Teradata, which was later acquired by AT&T, and HyperParallel, a platform that touches almost all shoppers.

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A luxury real estate agent’s summer checklist

Jun 24, 2019

Summer is peak season for just about everything in the Northern Hemisphere, and luxury real estate is no exception. Real estate deals don’t close overnight, and the relaxed pace of summer can create breathing room for today’s busy homebuyer. Clients are finally free to begin the search for their next property, letting the brighter days inspire their search for the perfect home.

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Call, text or email: what’s the best way to communicate with your client?

Jun 24, 2019

In real estate, effective communication is crucial, and smart agents take their client’s needs into consideration when choosing the best contact methods. In a competitive market where homes move quickly, adopting newer, faster methods of communication is essential in winning and retaining each client, especially if that customer is a millennial.

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Turn your listings into a social media lead magnet

Jun 24, 2019

In the olden days, the average real estate customer journey was a nice, easy-to-understand shape. A funnel. A line. Not anymore. Today, it’s a spiral inside a maze. And your marketing to today’s home buyer and seller has more avenues than it ever has before.

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What advice would you give newbies? 8 tips from seasoned pros

Jun 23, 2019

What can a new agent do to adjust to the job as quickly as possible? Inman asked seasoned real estate professionals to give their top advice for newbie agents. Here's what they said.

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After 40 years, Coldwell Banker begins rolling out a new logo and branding

Jun 21, 2019

Following the tests this summer, Coldwell Banker plans to debut final branding standards during a leadership summit in September. Then, a company-wide rollout will begin in January 2020, though individual offices and franchisees will have as much as two years to gradually adopt the new imagery.

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We’re in a ‘homebody era,’ and that means a housing shortage for years to come

Jun 21, 2019

In May 2019, the average tenure of homeowners in the U.S. — that is, the amount of time a typical homeowner lives in their home — rose 10 percent year-over-year to 11.3 years.

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Amazon is selling a transparent dome igloo

Jun 21, 2019

Along with a $7,000 DIY home that sold out not long after being posted online, Amazon is selling a $1,200 geoplastic dome kit for the backyard.

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